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Mint moves to new digital onboarding platform

Monday 31st of August 2020

Mint is working with Auckland-based fintech, Invsta to deliver a customised solution that supports its strategic growth objective of increasing their retail customer base.

“To assist financial advisers and those New Zealanders wanting to invest directly into Mint, it was important that customers could easily create an account and make an investment online.” Head of Sales and Marketing David Boyle says.

“We knew that we weren’t able to achieve our strategic goals with our current manual processes, so we approached Invsta to help us create an engaging and compliance-driven onboarding and investment experience for our clients that also improves the administration efficiencies for our team.”

Strevens indicated that digital onboarding tools which facilitate client self-functionality will not only escalate efficiencies, but will also empower clients to engage with their investments on a more personal level. She predicts that self-functionality tools will be a key driver of acquisition and retention for the next generation of investors.  It also has the potential to increase sales, as clients are able to make direct investments through online investment functionality.

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