New boss plans FundSource rebirth
“FundSource is a brand that has been out there for 25 years this year and it’s a brand which has not had a lot of love in recent years,” he said. Sam Stanley, who took over as head of Fundsource at the beginning of August, is looking to revive a brand that has seen its position in the market slip but, he says, still has plenty to offer for fund managers and advisers.
“It’s desperately in need of a revamp and an injection of passion and pushing it along and getting it out there a lot more.”
Stanley said FundSource used to be the only game in town as far as New Zealand fund research but other research houses have “done a good job of taking market share”; Morningstar came here about a decade ago while Lonsec and Van Eyk have also recently entered the fray.
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