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'New' breed of advice anything but

Monday 18th of June 2012

UK newspaper The Telegraph has reported on what is known as 'financial life planning', which its practitioners claim is more focused on helping clients' personal goals than traditional financial advice.

The Telegraph quoted Jeremy Deedes, director of life planning firm Planning For Life, as saying: "Planners attempt to find an individual's secret sorrow, which is the thing they had always wanted to do but had never thought they could."

But advisers at this end of the world aren't convinced this newfangled form of financial planning is anything more than an attempt to garner publicity for its promoters.

Auckland-based authorised financial adviser Murray Weatherston said it was "nothing new under the sun" and it was just the latest in a long line of financial fads and buzzwords he'd heard over the years.

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