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Coaching your clients on how to hire a good financial adviser

Tuesday 6th of March 2018

Imagine your best client is leaving to live in the UK permanently. They have loved your service, not just the formal parts of the financial adviser relationship they’ve had, but the informal parts too. They’ve appreciated the way you have focused on their goals, and even more, the choices or behaviour that they had to change to work towards them. They felt that you have always seen the financial advice as a subset of their life, not a goal in itself. They are going to miss you.

After such a touching endorsement, they went on to ask: how do I find someone like you to help me in the UK?

Sure, your answer can help them, and may help them a lot.

But more than that, writing down the imagined response to this question is a great way to help people find you, too. Thinking about the client’s that appreciate your service the most, and the criteria and process they should use to find an adviser like you, is, by definition, the criteria and process that your ideal client should use to find you.

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