Ethical investing: survey reveals key messages for advisers and fund managers
Younger investors would be more likely to make the change – 60% of millennials (aged 25-39) and 57% of Gen Z (18-24) compared with only 52% of baby boomers (aged 60-plus).
These are among the key findings from a survey released today by Mindful Money and Responsible Investment Australasia (RIAA). The survey follows similar joint studies released in 2018, 2019 and 2020. All up, there were 1099 respondents, with the data collected through an online survey in late January/early February this year.
From Values to Riches 2022: Charting consumer demand for responsible investing in Aotearoa New Zealand reveals that 50% of respondents are concerned about greenwashing – the making of misleading claims about the ethical standards applied to investments – and 54% say they would be more likely to invest in a fund that was verified and labelled by an independent third party.
Simon O’Connor, CEO of RIAA, says investors and are demanding that their providers can back up their claims. “Consumers have awoken to the opportunity to invest in line with their values but are also much more attuned to cut through the spin to find products that deliver on the most important issues for them.”
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