KiwiSaver enters ‘hard yards’ phase
"Membership trends indicate that KiwiSaver has probably entered into the long expected ‘hard yards' phase for future growth," said Tower Investments CEO Sam Stubbs.
He said that with the KiwiSaver sector "more of a marathon than a sprint" the ‘hard yards' phase would see providers have to do more to attract savers who looked to "recycle" and change provider.
Stubbs also believes the landscape will change for providers as savers' begin to engage more as balances increase.
He said anecdotal evidence suggests that people become more engaged when savings have grown to the $20,000/$30,000 mark.
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