Insurance
OPINION: Why doing good is good for business
Thursday 10th of December 2020
“We have an unfair advantage – we care!” proclaim the giant red letters splashed across the wall at my gym. The slogan is also prominently displayed on staff uniforms.
This has got me thinking. Are businesses obligated to go beyond providing contractual service and care? And does transcending traditional contractual obligations translate to strategic advantage in busin...
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