Past decade sees financial adviser role evolve
The investment firm’s Value of Advice report is now in its tenth year.
Russell Investments CEO Matthew Arnold says the biggest change since the first report in 2013 has been the role of the financial adviser.
“The days of ‘adviser as portfolio manager’ trying to pick hot stocks and identify star fund managers have given way to broader financial planning and wealth management.”
He says advice firms are increasingly standardising their processes and products, often partnering with specialist firms, while focusing on customisation and the overall client experience.
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