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Insurance

Pinnacle seeks new heights with capital raising

Tuesday 25th of September 2012

Pinnacle Life is seeking to raise upwards of $10 million to expand its operations, with managing director Noel Vaughn saying the market for direct life sales is larger than they are currently able to exploit.

“I think we regard the niche in the market we operate in as being several times the size we’ve got. Fundamentally we think our market niche is some four or five times greater than where we are,” he said.

Vaughn said no additional cash had been raised at present as they had just begun the process of approaching institutional investors, pension funds, venture capital operations  and “well-heeled” private investors.

Vaughn said the company would use the cash primarily to expand its radio and social media advertising, but that television advertising remained a possibility depending on the amount of new capital raised.

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