Property managers must lift their game to grow businesses
By Andrea Milner
With homeownership rates running at around 62% in New Zealand, there is plenty of scope for the property management market to grow. Yet Australian Bob Walter, a ‘health check consultant’ to property management companies, says property managers often have no business plan and don’t track their profits – they may have big rent rolls but run at a loss.
At the recent REINZ property managers’ conference Walter said that property managers should only manage well-presented properties going for market rent – and with a landlord prepared to maintain the property. Walter also prefers landlords to carry landlord insurance.
Landlords are demanding more customer service, says Walter, and property managers need to survey their clients about what they think of their service; write and publish customer service standards; and not use a ‘one-size-fits-all’ approach to service and fees.
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