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Insurance

Prudential’s return to NZ may be short-lived

Tuesday 9th of March 2010

Sources directly involved in the deal told Reuters that Prudential may quit some countries in Asia including Australia, New Zealand, South Korea and Taiwan due to low market share.

AIA is a small to medium sized player in the Australasian market. It is the ninth largest life insurer in New Zealand and ranked around 14th in Australia.

Both countries also focus on independent financial adviser business which is not the traditional agency based business that Prudential focuses on.

Prudential external company spokesman Tim Payne says, in an emailed statement, that the transaction has only just been announced and it is wrong to make assumptions on what the company may or may not do with claims of possible divestment being entirely speculative.

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