Reaffirmation, not re-launch, for Sovereign
The company has been out on the road "to reaffirm we are committed to advisers," said general manager, adviser distribution, Patrice de Marigny.
"The home loans offering has been a little lacking since probably the middle of the global financial crisis (GFC), and it was just a reinforcement that we will support the product and enhance it so we've got a complete suite of products for advisers."
De Marigny said that with the backing of parent ASB, Sovereign is especially eager to grow its home loan operations.
To that end the company announced a number of new initiatives including interest rate ‘specials' that would be advertised to advisers via email, an initiative de Marigny said was influenced by the retail sector.
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