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Regulation helps advisers battle banks

Tuesday 31st of May 2011

Fidelity Life chief executive Milton Jennings says that advisers - especially those with AFA status - are in a unique position as they are not only able to build long term relationships with clients, but they can specialise and tailor their services to clients needs in a way the banks are unable to.

He told delegates at the Life Brokers Association conference that in his 25 years in financial services, the most successful advisers he has come across had been specialists, targeting specific clients' and their needs.

"If you can narrow the focus you can really dominate that position," he said.

He also said that while bank staff can advise on certain products under QFE rules, AFAs and their ability to form closer client relationships presented a great opportunity for advisers.

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