Report helps advisers grow their businesses
The research canvassed 600 people who had life insurance and was split 50:50 between SMEs and individuals.
The biggest trigger for taking out life insurance was taking out a mortgage, Asteron manager national groups and employee insurance, Trevor Longbottom told delegates at the Wealthpoint conference.
The research said 35% of people took out insurance when they signed up for a mortgage. A further 12% said the trigger to buying insurance was a large bank loan or other serious financial commitment.
“Debt is a key trigger,” Longbottom said. He told advisers to “partner with those suppliers in the mortgage market.”
Click the button below to subscribe and will have free unlimited access for a limited time to full article and all other articles on the site.
You will also be able to comment on articles on Good Returns.