Resimac taking banks on

Resimac general manager New Zealand, Luke Jackson, says the campaign it designed to raise awareness that the company is a specialist property lender.

He says raising awareness will also help advisers when they put a Resimac solution in front of a customer.

“The new campaign will benefit brokers and advisers dramatically by making Resimac more recognisable to everyday consumers," he says.

"Our goal is to make it known that we are residential property lending specialists whose sole purpose is to ultimately help people purchase properties. By treating customers as individuals and building mortgages around their needs, we are a very different breed to the traditional financial institutions.”