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Roboadvice may bulldoze advisers

Thursday 5th of February 2015

Financial adviser Robert Oddy said he had spoken to the Ministry of Business, Innovation and Employment about his concerns that regulation was “burying everyone back in the last century” and not taking note of changes that were occurring rapidly around the globe.

He said unless advisers took note of the changes, they were likely to be swept aside as investors bypassed local advisers in favour of big, web-based services from overseas in the same way that local retailers were losing business to international websites.

“There’s a need for advisers in New Zealand not to begin thinking their commission model may not be appropriate in terms of attracting new clients as the marketing capability of  some of these giants, like Google, grows,” he said.

Advisers could find they were undercut in the same way sharebrokers had been challenged by low-fee online operators such as InteractiveBrokers.com.

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