RSA to change name

The Royal & SunAlliance Group in Australia and New Zealand is changing its name to Promina for its new overall group brand identity in Australia and New Zealand.

Currently the parent company is in the process of selling these parts of the group in a public offering.

"The brand identity was chosen to reflect the multi-faceted nature of the business in Australasia and to support the recently announced trans-Tasman organisational restructure, which comes into effect on February 3," the group says in a statement.

The group includes well-known brands as Royal & SunAlliance Insurance, Royal & SunAlliance Life and Investment, AA Insurance, Guardian Trust and SIS in New Zealand and AAMI, Australian Pensioners Insurance Agency (APIA), Shannons, Royal & SunAlliance Insurance, Royal & SunAlliance Financial Services and Tyndall in Australia.