Search engine ‘minefield’ for advisers
Strictly Business owner Tony Vidler said many advisers are good at using technology to run their businesses but they don’t understand “incidental” aspects such as how keywords are generated; and this, he said, could get them in trouble.
For instance, he said product providers could potentially claim trademark infringement if advisers used their name as a keyword to be picked up by search engines without their permission.
This is exactly what happened to one adviser, who did not want to be named, who recently received a legal letter from Pinnacle Life after a Google search of the term “Pinnacle Life” returned a paid advertisement for the adviser’s company.
“Using “Pinnacle Life” as a paid search term for your entity is a breach of Pinnacle Life’s Trade Mark and a breach of Google adword policy,” the letter said.
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