SMEs gearing up for silly season

The “Prospa SME Insight Report”, released today, shows that half of SMEs (51%) surveyed say the summer season is important to their business, with many anticipating a bumper holiday period.

After operating in a recessionary environment for the last couple of years, the summer season brings with it a return of optimism. Of those who say summer is important, four in ten SMEs (43%) are expecting this upcoming season to be better than the last.

All SMEs have some concern over generating sufficient customer demand over summer (17%), for those who view the season as important, it is more about having enough staff to meet expected demand (36%).

With an anticipated busy period, half of SMEs who view summer as important to their business feel pressure to offer sales or discounted pricing to be competitive (52%). However, some are concerned about having enough customer demand at all, with one quarter (25%) saying so.