Snowball turns focus to investor behaviour
A month after the launch of its new look and expanded offering, online investment platform Snowball says it has been a good move but also prompted some further questions about what exactly triggers investors to commit their funds.
“It is a little bit trial and error in terms of what triggers people to come through and invest is different, as you'd expect, from companies when they're doing a capital raise, because there is a window where they're raising,” says Snowball Chief Executive and co-founder Simeon Burnett.
“So from an investor's perspective, there's sort of a bit of time pressure to kind of make a decision, commit or not with these funds.”
"With managed funds, or even any sort of listed entity where you've got it there all the time, there's not that time pressure to necessarily invest.”
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