Sovereign offers free insurance on Facebook
It has conducted research that shows two in five New Zealanders do not have life insurance and only 16% of those who do not have it are considering it in the future.
The Facebook campaign is designed to reach 25-year-old to 50-year-old New Zealanders who may not know where to start with insurance or consider it relevant.
From June 8 until July 12, New Zealanders can receive $10,000 of free life insurance for six months via Sovereign's Facebook page.
The campaign is running exclusively through Facebook to reduce the complexity of the product.
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