Generate adds Advice Network Manager
Generate has appointed Alina Hooper as its Advice Network Manager.
Hooper brings more than 20 years of experience across financial services, including financial advice, banking, insurance and consulting. She has operated her own financial advice business and held senior leadership roles at IAG, EY and ASB.
Most recently, she led Bank Partner Operations and Governance at IAG, with responsibility for governance, stakeholder management, operational performance and strategic initiatives.
Her experience spans frontline advice, compliance, governance, business transformation, project delivery and people leadership, with a focus on improving business performance and customer outcomes.
"I'm excited to be joining Generate at such an important stage of its growth journey," Hooper said.
"Generate has built an outstanding reputation for putting members first, helping New Zealanders achieve better financial outcomes and developing high-quality advisers. I'm looking forward to working with the team to continue building adviser capability, delivering exceptional member experiences and supporting Generate's ongoing success."