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Insurance Briefs

Southern Cross picks up awards

Tuesday 5th of March 2019

The Society, New Zealand’s largest health insurer, was the only insurer to win awards at the event.

Southern Cross Health Society chief marketing officer Chris Watney welcomed the recognition of the business’ efforts to deliver a world-class communications programme to its members.

“Health is of utmost importance so empowering our members with new tools to be in better control of their health, including and beyond insurance, is part of our strategy to assure members of their health and wellbeing,” he said.

He said the programme drove more personalised communications by reflecting the life stage and lifestyle of a member. This was based on customer insight and delivered through relevant and timely messages matching the customer lifecycle, all triggered from a new marketing data framework.

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