Six-step process
No, I'm not suggesting the fundamentals are changing; how we go about delivering them are. The harsh reality of life insurance is it is a product that is ’sold’ more than it is bought.
It's a reluctant, grudge purchase on the most part for most clients, with many they see that premium standing in the way of their next car or house purchase.
Unless someone has seen the impact of not having it, then they hunt it down. But for the most part, it's sold not bought.
This week I want to raise Care, Diligence, and Skill with you. This is changing. Yes, with FSLAB, but more my point, right now today, not next year.
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