Southern Cross's new digital human answers our health insurance questions

Southern Cross Health Society is paving the way for future thinking and innovation in health insurance in New Zealand by launching an interactive new way to help customers make decisions surrounding health insurance.

Its new staff member, Aimee, is an AI-powered digital assistant. She was created to sound and look like a familiar and friendly face, to offer warm and easily understandable answers to questions about health insurance and the New Zealand health system.

Currently Aimee just answers questions around why someone should buy health insurance and why they should choose Southern Cross.

However, there are plans to link her to Southern Cross's extensive medical knowledge base and she could be programmed to do needs analysis.