Why this ex-insurer leads with health, not life

A Wellington insurance adviser who spent almost 15 years working for insurers says health insurance is the best conversation starter with prospective clients. While everyone has an opinion on the failings of the public system, awareness of how insurance can help is low.

Stu Crowther, director and insurance adviser at TrustWell Insurance Brokers, started his own advice business 12 months ago after more than five years as an adviser manager at nib NZ. He’s also done stints at OnePath/Cigna and AIA.

His lengthy insurer experience meant he entered the adviser space with realistic expectations, though he said going out solo still required adjustment.

"Because I'd dealt with advisers for so long, I was fully prepared for the good times and the bad times," he said. "But going out on your own is different - all of your activity is down to you."