Cowboy ad leaves advisers' saddle sore
Camelot adviser Stephen Parr has written to the Authority to formally complain about the advert.
"As a public education, it's just horrifying," he said.
Parr said the advert portrays all advisers as cowboys, unable to be trusted until the arrival of the new regulator last week, and it unfairly places the emphasis for prior financial problems at the advisers door.
"It discredits what the IFA (Institute of Financial Advisers) and its predecessors have built up over a couple of decades. It's just playing on the fact I strongly believe the adviser group as a whole have been done over by those covering their own butts."
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