Rebrand journey a long term investment

Ethical Investing NZ co-director Mark Holtom says while it’s difficult to attribute the entire increase in activity solely to the rebranding exercise the results have been gratifying.

“We’ve taken on another financial adviser so it’s not easy to measure these things but we have definitely seen an increase in inquiries and new clients who want to invest ethically,” he says.

The two-year journey not only repositioned the company which had been C2C Partners; but provided clarity about the direction of the business.

Founded by Peter Lee in 2014, C2C had grown to the point where it needed a rethink, says Holtom. The initial idea was a new logo and marketing byline.