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Investments

A story of value v growth

Wednesday 22nd of July 2020

The valuations (and possible fates) of two of the world’s best known car manufacturers took a surprising change this month.

If one wanted to identify a growth company in the car manufacturing sector Tesla would likely be top of the list. Unit sales have been increasing near 20% quarter on quarter,  they’re dominating a high technology, in favour, sector as the world seeks to reduce carbon emissions, and the product range continues to diversify away from sleek, fashionable cars and into utility battery storage, solar power, and software systems to control them all.

Wrap that up with a company led by a charismatic entrepreneur with interests in philanthropy, space exploration, and ‘friendly’ artificial intelligence and it looks like a recipe for success.

On the other hand, if one wanted to identify a value orientated brand then most New Zealanders would quickly identify with industry stalwart Toyota, the world’s most reliable, and possibly most boring, car brand.

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