Cost of living crunch an opportunity for advisers

The insurer recently conducted research that found that 95% of households were facing financial stressors. Almost half the parents surveyed said financial uncertainty was the main source of their household’s stress. More than half of families were eating less or differently due to the cost of living. Just under 20% were skipping meals to make ends meet.

Chief executive Rob Hennin said the pressure was coming from all angles and it was becoming harder to prioritise the health and wellbeing of the whole family.

“Times are tough and many Kiwi households are making changes to their lifestyle and the way they raise their families just to get by,”  he said.

“For some this has meant making sacrifices so that their kids' health and wellbeing comes before everything else. One thing that comes through loud and clear is that Kiwi parents want the best for their kids and their families, and they are doing the best they can under difficult circumstances.”