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HSBC's home loan pricing strategy grows book

After running down its mortgage book for most of the last decade, HSBC has started to compete for business again.

Tuesday, November 30th 2010, 8:39PM

by Jenny Ruth

HSBC's September quarter general disclosure statement (GDS) shows its mortgage book grew by $46.1 million to $986 million in the three months after increasing $5 million in the June quarter.

These are the first two quarters of growth HSBC has recorded since mid-2003 when its mortgage book was $3.02 billion, just after it bought AMP's mortgage book.

The AMP mortgage book was later sold to the government's Kiwibank in mid-2007 which reduced HSBC's mortgage book to $1.38 billion at September 2007.

Glenn Tonks, HSBC's private clients manager, says his bank's current strategy is one of "back to the future," reviving its policy of targeting more affluent customers (those earning more than $120,000 a year) who are more likely to travel regularly and can take advantage of HSBC's worldwide presence.

"Where we add value is if you're doing business or travelling on a regular basis," Tonks says.

The AMP book had included lower-earning customers who don't fit HSBC's niche market and had consumed a lot of the bank's resources, he says.

HSBC has been ramping up its mortgage marketing effort since April this year and since September has been offering the lowest fixed-rate mortgages in the New Zealand market - its customers have to have a minimum of $500,000 in home loans or $100,000 in savings and investments.

"We expect the mortgage book growth will be in double digits by December 31," he says.

Tonks says that campaign ends this week but HSBC is looking at a number of campaigns in the new year which will also be based on "market-leading interest rates."

HSBC has a particularly proportion of mortgages with loan-to-valuation ratios (LVRs) above 80% - these fell to 4.9% of its total book at September 30 from 4.9% three months earlier and 7.5% at September 30 last year.

HSBC's net profit fell 5.6% to $11.6 million in the September quarter as operating expenses rose slightly and net interest income fell slightly. Net profit for the nine months ended September was up 1.5% at $39 million.

Charges against profit for bad loans fell 9% to $2.3 million in the September quarter and by 5% to $6.5 million in the nine months ended September.

« Banking Ombudsman welcomes new membersANZ loses market share in home loans »

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Mortgage Rates Table

Full Rates Table | Compare Rates

Lender Flt 1yr 2yr 3yr
AIA - Back My Build 4.94 - - -
AIA - Go Home Loans 7.49 ▼5.79 ▼5.49 ▼5.59
ANZ 7.39 6.39 6.19 6.19
ANZ Blueprint to Build 7.39 - - -
ANZ Good Energy - - - 1.00
ANZ Special - 5.79 5.59 5.59
ASB Bank 7.39 ▼5.79 ▼5.49 ▼5.59
ASB Better Homes Top Up - - - 1.00
Avanti Finance ▼7.90 - - -
Basecorp Finance ▼8.35 - - -
BNZ - Classic - 5.99 5.69 5.69
Lender Flt 1yr 2yr 3yr
BNZ - Mortgage One 7.54 - - -
BNZ - Rapid Repay 7.54 - - -
BNZ - Std 7.44 ▼5.79 ▼5.59 5.69
BNZ - TotalMoney 7.54 - - -
CFML 321 Loans 6.20 - - -
CFML Home Loans 6.45 - - -
CFML Prime Loans 8.25 - - -
CFML Standard Loans 9.20 - - -
China Construction Bank - 7.09 6.75 6.49
China Construction Bank Special - - - -
Co-operative Bank - First Home Special - 5.69 - -
Lender Flt 1yr 2yr 3yr
Co-operative Bank - Owner Occ 6.95 5.79 5.59 5.69
Co-operative Bank - Standard 6.95 6.29 6.09 6.19
Credit Union Auckland 7.70 - - -
First Credit Union Special - ▼5.99 ▼5.89 -
First Credit Union Standard ▼7.69 ▼6.69 ▼6.39 -
Heartland Bank - Online 6.99 ▼5.49 ▼5.39 ▼5.45
Heartland Bank - Reverse Mortgage - - - -
Heretaunga Building Society 8.60 6.65 6.40 -
ICBC 7.49 ▼5.79 ▼5.59 5.59
Kainga Ora 8.39 7.05 6.59 6.49
Kainga Ora - First Home Buyer Special - - - -
Lender Flt 1yr 2yr 3yr
Kiwibank 7.25 6.89 6.59 6.49
Kiwibank - Offset 7.25 - - -
Kiwibank Special 7.25 5.99 5.69 5.69
Liberty 8.59 8.69 8.79 8.94
Nelson Building Society 7.94 ▼5.75 ▼5.99 -
Pepper Money Advantage 10.49 - - -
Pepper Money Easy 8.69 - - -
Pepper Money Essential 8.29 - - -
SBS Bank 7.49 6.95 6.29 6.29
SBS Bank Special - 6.15 5.69 5.69
SBS Construction lending for FHB - - - -
Lender Flt 1yr 2yr 3yr
SBS FirstHome Combo 4.94 5.15 - -
SBS FirstHome Combo - - - -
SBS Unwind reverse equity 9.75 - - -
TSB Bank 8.19 6.49 ▼6.39 ▼6.39
TSB Special ▲8.64 ▲6.74 ▲6.49 ▲6.39
Unity 7.64 ▼5.79 ▼5.55 -
Unity First Home Buyer special - 5.49 - -
Wairarapa Building Society ▼7.70 ▼5.95 ▼5.75 -
Westpac 7.39 6.39 6.09 6.19
Westpac Choices Everyday 7.49 - - -
Westpac Offset 7.39 - - -
Lender Flt 1yr 2yr 3yr
Westpac Special - 5.79 5.49 5.59
Median 7.54 5.99 5.89 5.69

Last updated: 6 December 2024 9:11am

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