IFA reveals new CEO
The Institute of Financial Advisers (IFA) has announced who will take over the role of chief executive following the departure of Peter Lee.
Friday, November 9th 2012, 12:18PM
The new CEO is Penny Mudford.
IFA board chairman Tony Vidler said Mudford has knowledge and experience of how professionals operate and what makes them professionals.
“Her proven leadership and communication skills will put the IFA in a stronger position to be heard on critical issues that affect its members and to engage effectively with a wide range of stakeholders,” Vidler says.
Mudford has a strong background in professional standards, ethics, and professional conduct. She is a highly respected professional in her own right as a Fellow of the Arbitrator’s and Mediators’ Institute of New Zealand. She is an experienced dispute resolution practitioner, has sat on registration boards and disciplinary tribunals for a variety of professions and has extensive experience in establishing and maintaining professional standards. She is an experienced chief executive, previously of the Arbitrators’ and Mediators’ Institute.
"Penny is well versed in the challenges of developing a professional body like the Institute, and meeting the needs of its members. She brings to the IFA the unique skill set of maintaining a constant balance between assisting members who are voluntarily adopting higher standards than the wider industry and enhancing the business operations of the IFA, whilst remaining focused on the professional obligation to improve the consumer experience and confidence in the value of good advice," Vidler said.
Mudford says she strongly believes in the value of good advice and understands the importance of the role that advisers play in helping clients make sound financial decisions in order to achieve their financial goals.
Mudford will be responsible for the leading the IFA and ensuring its members have everything they need to help them and their clients to succeed through the benefit of the professional support and services of the Institute. She will also be responsible for the overall management of the office in Wellington and the services that the IFA provides to its members. She takes up her position on 26 November 2012.
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