TAP hoping to pick up new business with big discount

TAP launched its full-service mortgage aggregation platform earlier this year after the acquisition of Q Group. TAP managing director Ryan Edwards says the platform isn’t struggling to attract new business but he does see a level of apathy caused by a lot of change over the past two to three years inside and outside the industry making business difficult for mortgage advisers.

TAP has decided to put its money where its mouth is and say to advisers ‘we know change is difficult, but we are willing to invest money in a partnership’, he says. “We do see it as a partnership and an investment in a long term relationship.”

The aggregator platform is specifically targeting mortgage advisers and if anybody signs up the business says it will cover half the cost for the first six months. On an apples for apples basis, Edwards says TAP’s pricing, of about $750 a month for a standard service, is quite sharp compared with other platforms and it recognises not everyone is rolling in money.

The amount an adviser pays is on a case-by-case basis and other services they choose to use are billed separately.