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Former banker comes NZFSG's new CEO

New Zealand Financial Services Group (NZFSG) has appointed Baden Martin as its new chief executive.

Wednesday, January 31st 2024, 9:44AM 1 Comment

The group describes it as a "strategic move" that marks a new era of innovation, technology advancement and leadership in the company.

Martin was previously the head of mortgage adviser distribution at ANZ, and has more than a decade of experience in the adviser channel and a fresh perspective to NZFSG. Known for his passion for both advisers and their clients, Martin is celebrated as a dynamic leader, deeply committed to reshaping and transforming traditional practices in the industry.

"Our decision to welcome Baden as CEO reflects NZFSG's commitment to forward-thinking leadership and innovation," said Sam White, Executive Chairman of NZFSG  and LMG across Australia and NZ. "Baden's expertise in digital transformation and his vision for the future are perfectly aligned with our ambitions for 2024 and beyond. He is not just a leader but a strong advocate for the adviser community."

Martin's appointment comes at a pivotal moment for NZFSG, as the company seeks to expand and innovate in the financial service industry. His two-decade-long journey in the sector highlights his respect for advisers, and his dedication to growing the adviser share of the NZ mortgage and insurance market.

Martin states, "I am thrilled to join the NZFSG team and support our advisers as we embrace the next phase of growth. My focus will be on empowering advisers with innovative, technology-driven solutions, to help them save time and stay safe, and continue to advocate strongly for advisers, and their clients”.

Brendon Smith, who transitions to the role of Chairman, expressed his excitement about this new chapter for NZFSG. "Baden is the right leader to carry forward the legacy of NZFSG. His deep empathy for business owners and his understanding of the challenges and opportunities in today’s dynamic world make him an ideal fit for guiding the company into the future," Smith said.

The NZFSG community and partners are invited to meet and connect with Baden Martin at the upcoming Conference Days in February.

NZFSG remains dedicated to its mission to empower advisers to help New Zealanders achieve their financial dreams, while driving innovation and advocating the adviser community.

Tags: ANZ

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Comments from our readers

On 5 February 2024 at 8:54 am valkyrie6 said:
Any conflicts of interest here ANZ?

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Lender Flt 1yr 2yr 3yr
AIA - Back My Build 6.19 - - -
AIA - Go Home Loans 8.74 7.45 7.05 6.85
ANZ 8.64 7.99 7.49 7.35
ANZ Blueprint to Build 7.39 - - -
ANZ Good Energy - - - 1.00
ANZ Special - 7.39 6.89 6.75
ASB Bank 8.64 7.39 6.89 6.65
ASB Better Homes Top Up - - - 1.00
Avanti Finance 9.15 - - -
Basecorp Finance 9.60 - - -
Bluestone 9.24 - - -
Lender Flt 1yr 2yr 3yr
BNZ - Classic - ▼7.29 ▼6.85 ▼6.65
BNZ - Green Home Loan top-ups - - - 1.00
BNZ - Mortgage One 8.69 - - -
BNZ - Rapid Repay 8.69 - - -
BNZ - Std, FlyBuys 8.69 ▼7.89 ▼7.45 ▼7.25
BNZ - TotalMoney 8.69 - - -
CFML Loans 9.45 - - -
China Construction Bank - 7.09 6.75 6.49
China Construction Bank Special - - - -
Co-operative Bank - First Home Special - 7.15 - -
Co-operative Bank - Owner Occ 8.40 7.35 6.89 6.75
Lender Flt 1yr 2yr 3yr
Co-operative Bank - Standard 8.40 7.85 7.39 7.25
Credit Union Auckland 7.70 - - -
First Credit Union Special - 7.45 7.35 -
First Credit Union Standard 8.50 7.99 7.85 -
Heartland Bank - Online 7.99 6.69 6.45 6.19
Heartland Bank - Reverse Mortgage - - - -
Heretaunga Building Society 8.90 7.60 7.40 -
HSBC Premier 8.59 - - -
HSBC Premier LVR > 80% - - - -
HSBC Special - - - -
ICBC 7.85 7.05 6.85 6.59
Lender Flt 1yr 2yr 3yr
Kainga Ora 8.64 7.79 7.59 7.29
Kainga Ora - First Home Buyer Special - - - -
Kiwibank 8.50 8.35 7.89 7.65
Kiwibank - Offset 8.50 - - -
Kiwibank Special - 7.35 6.89 6.75
Liberty 8.59 8.69 8.79 8.94
Nelson Building Society 9.00 7.90 7.39 -
Pepper Money Advantage 10.49 - - -
Pepper Money Easy 8.69 - - -
Pepper Money Essential 8.29 - - -
Resimac - LVR < 80% 8.84 8.30 7.89 7.69
Lender Flt 1yr 2yr 3yr
Resimac - LVR < 90% 9.84 9.30 8.89 8.69
Resimac - Specialist Clear (Alt Doc) - - 8.99 -
Resimac - Specialist Clear (Full Doc) - - 9.49 -
SBS Bank 8.74 7.95 7.45 7.29
SBS Bank Special - 7.45 6.95 6.79
SBS Construction lending for FHB - - - -
SBS FirstHome Combo 6.19 7.05 - -
SBS FirstHome Combo - - - -
SBS Unwind reverse equity 9.95 - - -
Select Home Loans 9.24 - - -
TSB Bank 9.44 8.19 7.55 7.55
Lender Flt 1yr 2yr 3yr
TSB Special 8.64 7.39 6.75 6.75
Unity 8.64 6.99 6.85 -
Unity First Home Buyer special - - 6.45 -
Wairarapa Building Society 8.60 7.15 6.85 -
Westpac 8.64 7.89 7.49 7.25
Westpac Choices Everyday 8.74 - - -
Westpac Offset 8.64 - - -
Westpac Special - 7.29 6.89 6.65
Median 8.64 7.45 7.37 6.77

Last updated: 27 February 2024 9:28am

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