Link appoints a new general manager
Adviser training boss takes the helm of Link Financial Group (LFG).
Monday, June 8th 2026, 5:15PM
Link Financial Group (LFG) has appointed Tim Larkin as its new General Manager as the business sharpens its focus on supporting adviser performance and sustainable growth.
The appointment comes after former Chief Executive Josh Bronkhorst stepped back due to health issues.
Two weeks ago he sold his shareholding to NZ Home Loans. LFG is now fully-owned by NZHL which is ultimately owned by Kiwi Group Capital.
Larkin replaces earlier appointment, Geoff Waller, who did not take up the role due to personal reasons.
NZHL Group Chief Executive Kip Hanna said Larkin brings a combination of commercial leadership and sector insight that will be important as the aggregation landscape continues to evolve.
“Tim has a strong track record of leading teams in complex, fast-moving environments and understands what it takes to support performance at scale,” Hanna said.
“He brings a clear focus on execution, alongside a collaborative leadership style that aligns well with LFG’s approach. That balance is important as we continue to support advisers to grow their businesses and deliver for clients.”
Larkin has built a career across law, technology start-ups, global telecommunications businesses with multiple subsidiaries, and more than seven years in financial services. He joins from Profsee, where he held dual roles as Managing Director of PIQ and Chief Commercial Officer at Dacreed.
His experience across aggregation, adviser technology and distribution positions him well to support advisers as the market continues to change.
Hanna said the appointment reflects a focus on building on the business’s existing strengths while continuing to evolve.
“LFG has a well-established adviser network and a strong position in market,” he said.
“Our priority is to continue strengthening that – ensuring advisers are well supported, have access to the right tools and capability, and are well positioned to grow in a changing environment.”
Larkin said LFG’s adviser-first model and clarity of purpose were key factors in his decision to join.
“What stood out to me is the strength of the adviser network and the focus on enabling advisers to succeed,” Larkin said.
“There’s a solid foundation in place, and I’m looking forward to building on what’s already delivering good outcomes.”
Larkin said his initial focus will be on engaging with advisers and understanding how LFG can best support their performance.
“My approach is to listen first and work closely with advisers and the team,” he said.
“I’m looking forward to connecting across the network, understanding what’s working well, and continuing to strengthen the support and capability available to advisers.”
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