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Mortgage Link rebrands

An elevator speech leads Mortgage Link on a rebranding mission.

Tuesday, September 9th 2003, 8:45PM

by Jenny Ruth

Marketing consultant Paul Watkins sparked some significant changes at Mortgage Link when he spoke to their conference last month.

Watkins provoked a resounding and embarrassed silence when he asked the company’s broker licencees how they would describe what their company does, given 90 seconds to explain in an elevator speech.

Mortgage Link general manager Ross Butler says Watkins’ question and the nonplussed response "really wrenched a lot of hearts around the place."

After going through a formal consultation process, the company has come up with what he calls its "mission statement."

The people at Mortgage Link "act on behalf of our clients" as opposed to being agents of lenders.

"We provide them with mortgage advice that gives them a solution that best suits their needs and circumstances."

Butler says the company is abandoning claims to be able to give its customers the "best" home loans. While you could run a competition along Australian lines to discover the "best" home loans to suit a variety of home buyers such as first home buyers or investors, the winners won’t necessarily suit all customers in those categories, he says.

The interest rate charged, for example, might be reasonably low down on the list of a client’s priorities.

Butler says the company’s new idea of itself won’t mean that much change in practice because it articulates what its broker licencees were already doing anyway. "We just haven’t said it that clearly."

The process has led to Mortgage Link rebranding itself.

By the end of September, the newly articulated vision will be represented in revamped advertising, brochures and on the company’s web site, Butler says.

Paul Watkins writes writes the Sales and Marketing column in The NZ Mortgage Mag, which is produced by Tarawera Publishing Ltd - the publishers of Good Returns. Visit his website at www.paulwatkins.co.nz

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Mortgage Rates Table

Full Rates Table | Compare Rates

Lender Flt 1yr 2yr 3yr
AIA - Back My Build 6.19 - - -
AIA - Go Home Loans 8.74 7.45 7.05 6.85
ANZ 8.64 7.99 7.49 7.35
ANZ Blueprint to Build 7.39 - - -
ANZ Good Energy - - - 1.00
ANZ Special - 7.39 6.89 6.75
ASB Bank 8.64 7.39 6.89 6.65
ASB Better Homes Top Up - - - 1.00
Avanti Finance 9.15 - - -
Basecorp Finance 9.60 - - -
Bluestone 9.24 - - -
Lender Flt 1yr 2yr 3yr
BNZ - Classic - 7.35 6.89 6.79
BNZ - Green Home Loan top-ups - - - 1.00
BNZ - Mortgage One 8.69 - - -
BNZ - Rapid Repay 8.69 - - -
BNZ - Std, FlyBuys 8.69 7.95 7.65 7.45
BNZ - TotalMoney 8.69 - - -
CFML Loans 9.45 - - -
China Construction Bank - 7.09 6.75 6.49
China Construction Bank Special - - - -
Co-operative Bank - First Home Special - 7.15 - -
Co-operative Bank - Owner Occ 8.40 7.35 6.89 6.75
Lender Flt 1yr 2yr 3yr
Co-operative Bank - Standard 8.40 7.85 7.39 7.25
Credit Union Auckland 7.70 - - -
First Credit Union Special - 7.45 7.35 -
First Credit Union Standard 8.50 7.99 7.85 -
Heartland Bank - Online 7.99 6.69 6.45 6.19
Heartland Bank - Reverse Mortgage - - - -
Heretaunga Building Society 8.90 7.60 7.40 -
HSBC Premier 8.59 - - -
HSBC Premier LVR > 80% - - - -
HSBC Special - - - -
ICBC 7.85 7.05 6.85 6.59
Lender Flt 1yr 2yr 3yr
Kainga Ora 8.64 7.79 7.59 7.29
Kainga Ora - First Home Buyer Special - - - -
Kiwibank 8.50 8.35 7.89 7.65
Kiwibank - Offset 8.50 - - -
Kiwibank Special - 7.35 6.89 6.75
Liberty 8.59 8.69 8.79 8.94
Nelson Building Society 9.00 7.90 7.39 -
Pepper Money Advantage 10.49 - - -
Pepper Money Easy 8.69 - - -
Pepper Money Essential 8.29 - - -
Resimac - LVR < 80% 8.84 8.30 7.89 7.69
Lender Flt 1yr 2yr 3yr
Resimac - LVR < 90% 9.84 9.30 8.89 8.69
Resimac - Specialist Clear (Alt Doc) - - 8.99 -
Resimac - Specialist Clear (Full Doc) - - 9.49 -
SBS Bank 8.74 7.95 7.45 7.29
SBS Bank Special - 7.45 6.95 6.79
SBS Construction lending for FHB - - - -
SBS FirstHome Combo 6.19 7.05 - -
SBS FirstHome Combo - - - -
SBS Unwind reverse equity 9.95 - - -
Select Home Loans 9.24 - - -
TSB Bank 9.44 8.19 7.55 7.55
Lender Flt 1yr 2yr 3yr
TSB Special 8.64 7.39 6.75 6.75
Unity 8.64 6.99 6.85 -
Unity First Home Buyer special - - 6.45 -
Wairarapa Building Society 8.60 7.15 6.85 -
Westpac 8.64 7.89 7.49 7.25
Westpac Choices Everyday 8.74 - - -
Westpac Offset 8.64 - - -
Westpac Special - 7.29 6.89 6.65
Median 8.64 7.45 7.37 6.79

Last updated: 14 February 2024 1:37pm

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