About Good Returns  |  Advertise  |  Contact Us  |  Terms & Conditions  |  RSS Feeds Other Sites:   tmmonline.nz  |   landlords.co.nz
Last Article Uploaded: Tuesday, November 19th, 7:20AM
rss
People

New head of brand for Sovereign

Sovereign has appointed James Perrin as its head of brand.

Wednesday, September 16th 2015, 1:16PM

He will be responsible for the strategic direction of Sovereign’s brand and communications.

Perrin has 18 years’ experience building and leading fully integrated and digital specialist marketing teams across a range of key finance and telco businesses including GE, Prudential (UK), T-Mobile (UK) and Telecom. Perrin was previously ANZ’s head of digital marketing.

“I’m thrilled to have the opportunity to drive a more digitally focused approach for one of New Zealand’s leading organisations in a highly competitive category. Building on Sovereign’s 25 years of helping Kiwis take charge of their lives, we’re poised to push boundaries even further to find new and effective ways of addressing the issue of underinsurance in New Zealand,” he said.

Sovereign’s chief marketing and innovation officer, Chris Lamers, says Perrin’s strong integrated marketing and digital experience is critical as Sovereign focuses on targeting New Zealanders who have not traditionally engaged with insurance companies.

“Last year we started the journey of shaking things up in the insurance industry and as a result thousands of New Zealanders now have peace of mind knowing that if they can’t work, we’ll look after their finances.

“With James’ expertise we’re ready to significantly increase investment in our digital strategy, with the ultimate aim of continuing to help New Zealanders take charge of their lives.”

Tags: Sovereign

« ANZ appoints analystsSimon Fisher takes on CEO role »

Special Offers

Comments from our readers

No comments yet

Sign In to add your comment

 

print

Printable version  

print

Email to a friend
Slideshow

MORE JOBS»

Tuesday, November 19th 2019
Financial Advice Strand: Legislative framework (Strategi Institute)
Auckland

Wednesday, November 20th 2019
Residential Property Lending Strand: Mortgage Specialist (Strategi Institute)
Auckland

Thursday, November 21st 2019
Residential Property Lending Strand: Mortgage Specialist (Strategi Institute)
Auckland

Friday, November 22nd 2019
Residential Property Lending Strand: Mortgage Specialist (Strategi Institute)
Auckland

Friday, November 22nd 2019
The Investment Store Income and Yield Briefing
Auckland

Friday, November 22nd 2019
Health Comes First - Moments of Truth
Nelson/Marlborough

Sunday, November 24th 2019
SIFA Conference
Canterbury

Monday, November 25th 2019
SIFA Conference
Canterbury

Tuesday, November 26th 2019
SIFA Conference
Canterbury

Wednesday, November 27th 2019
Financial Stability Report
Nationwide

MORE»

News Bites
About Us  |  Advertise  |  Contact Us  |  Terms & Conditions  |  Privacy Policy  |  RSS Feeds  |  Letters  |  Archive  |  Toolbox
 
Site by Web Developer and eyelovedesign.com