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Fidelity appoints chief customer officer

Fidelity recruits from Suncorp for its new chief customer officer role.

Monday, January 23rd 2017, 5:37PM

Fidelity Life has appointed Don Allerston to the newly created role of Chief Customer Officer.

Allerston has a wealth of experience in the financial services sector with a background in customer experience, innovation, marketing, transformation and strategic leadership.  Most recently he was Executive Manager, Customer Strategy & Innovation at Suncorp for five years.

Before moving to New Zealand from the United Kingdom he worked with a number of financial services brands internationally including AMP UK Financial Services, AXA, and Royal and Sun Alliance.



Allerston’s appointment follows the announcement last year that a number of senior level changes would be made at Fidelity Life to realign the organisation’s operating structure.

“I’m very excited to welcome Don to Fidelity Life. He is an extremely talented and experienced marketer who brings proven ability in driving customer strategy and innovation within an adviser-focused structure,” chief executive Nadine Tereora.

“Don’s capability positions us well for the future and will be a real asset to the company as we see the needs of our advisers and customers evolve in a changing industry landscape.  We are focused on providing advisers with the strategic support they require to deliver the best outcome for customers, and I’m pleased to have Don on board to help with this transition to an exciting new phase in customer offerings and engagement.”

Allerston will join the company’s senior leadership team and takes up his new role at the beginning of February.

Tags: Fidelity Life

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