Avanti Finance rebrand signals ambitious growth agenda

Avanti is dropping its non-bank label and switching to being a specialist lender and plans to double its total lending over the next couple of years.

Tuesday, May 6th 2025, 3:47PM

Avanti Finance has unveiled a new brand that reflects its growth focus and ambitious vision for the future.

"This is a pivotal moment for Avanti," Avanti Finance group chief executive Fred Ohlsson says. “We’ve grown rapidly in recent years, and our brand now reflects the scale, ambition, and specialist expertise that defines who we are today. It’s a brand built for growth – ours, and our network of introducers.”

Over the last 35 years, Avanti has grown into a multi-channel, multi-product lender operating across property, auto, personal and business lending. The company has scaled to over 270 employees, supports a network of advisers, dealers and brokers across New Zealand and Australia, and has surpassed $2.8 billion in assets under management – helping more than 300,000 customers to date.

The rebrand is part of a broader transformation, including investment in technology, new product development, and an enhanced service experience for introducers and customers.

As part of the brand evolution, Avanti has dropped its “non-bank” descriptor to reflect its core strength in specialist lending.

“Our new brand sets the tone for where we’re headed,” says Ohlsson. “It’s bold, optimistic, and forward-looking – just like the people and partners we’re proud to work with every day.”

“Our history – and our future – is in specialist lending,” says Ohlsson. “Our goal is to make complex lending simpler and faster for introducers and customers.”

Avanti’s growth agenda is ambitious, with plans to double total lending over the next few years. Inspired by the alternative lending growth seen in markets like Australia and the USA, Avanti sees significant opportunities ahead in both New Zealand and Australia.

“Our brand reflects who we are and where we’re headed,” says Ohlsson. “It’s modern, technology-enabled, and grounded in the relationships that set us apart. But just as importantly, it reflects our people — they are the brand and feature prominently across our new communications and websites.”

Avanti is also preparing to hit the road in June with a nationwide roadshow – a series of in-person events to connect with introducers, showcase new offerings, and share insights into the company’s growth plans.

“Our new brand sets the tone for where we’re headed,” says Ohlsson. “It’s bold, optimistic, and forward-looking – just like the people and partners we’re proud to work with every day.”

Tags: Avanti