Xceda adds an experienced business manager
Xceda is pleased to introduce Bruce Smith as Strategic Partnership Manager, supporting advisers with specialist lending scenarios and strengthening relationships across the adviser market.
Tuesday, May 19th 2026, 4:42PM
Bruce brings more than 35 years’ relationship management experience in banking, along with 10 years in specialist property funding.
His role is focused on keeping Xceda front of mind when advisers need a specialist funder to help facilitate a property transaction. For Bruce, the best place to start is often a simple conversation.
“There is no such thing as a vanilla specialist funding transaction, so we really encourage advisers to pick up the phone and workshop a deal,” Bruce says.
Bruce says one of the most valuable things he can provide is a quick, clear indication of whether Xceda has appetite for a transaction. To help assess a scenario quickly, he encourages advisers to provide a clear snapshot upfront: people, property, location, LVR, servicing ability, and exit strategy.
Bruce is currently working with advisers across scenarios including residual stock funding, equity release, residential investment purchases, and property trader finance.
He believes Xceda is a valuable option for advisers to have in their toolkit, particularly as more clients require funding solutions outside standard bank criteria.
“Don’t be scared of specialist funders,” Bruce says. “We are not hard to deal with, and we try to minimise conditions to make the funding process as easy as possible.”
That practical approach is especially important in the current market, which Bruce describes as “a little fickle”. However, he says the environment can also create opportunities for specialist lenders that are able to assess transactions on their individual merits.
“We have the ability to write credit based on one transaction, as opposed to a one-size-fits-all approach,” he says.
For Bruce, the most rewarding part of the role is working alongside advisers to help get transactions across the line. “It’s hard to beat the satisfaction of settlement day, paying away on the transaction and rewarding the adviser for their work,” he says. “But lending money isn’t just the end of it. The real high five is also when the exit strategy comes to fruition.
That determined approach also shows up outside of work. When he was 30, on the 30th of April, Bruce ran the 30th Fletcher Marathon with a goal of finishing in three hours.
“I succeeded on three of those,” he says.
It is a story that gets a laugh, but it also reflects Bruce’s mindset. Not every target lands exactly as planned, but that does not make the effort any less focused, a mindset that carries through in the way he helps advisers work through specialist lending scenarios and find a practical path forward where Xceda can assist.
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