Prospect Theory : the academic paper that launched behavioural finance
29 June 2016
Prospect Theory : the academic paper that launched behavioural finance Why your clients are judging you on the wrong basis and what to do about it! Professor Daniel Kahneman (Princeton University) won the Nobel Prize in 2005 for his paper “Prospect Theory” that explained how human beings process gains and losses. This paper launched the whole field of behavioural finance and is still considered the single most important breakthrough in the field. In this webinar we will look how many advisers ignore the insights of this paper and thus set themselves up to be judged by their clients on the wrong basis. We’ll also explore how to capture the lessons of prospect theory to speak directly to your clients intuition and give them more emotionally satisfying outcomes. IFA Guest Speaker: Ben Brinkerhoff Partner Growth, Consilium *For Code purposes, if this CPD event meets an identified learning need in the adviser’s 2016 Annual Professional Plan, this event will qualify for up to 1 hour of structured CPD as defined by the Code of Professional Conduct for AFAs. All attendees will be provided IFA documentation to verify their attendance. The Institute will send a PDF of attendance documentation by email. For IFA members, this PDF is available in digital format on their personal online CPD log and can be assessed at any time at www.ifacpd.org.nz
Event location
OnlineEvent date/time
Online 11am-12pm, Wednesday 29 June Logon for this webinar 15 minutes before 11am 1 CPD hour*Event contact information
$29 inc GST pp Register at: http://ifa.org.nz/consumers/events/eventdetail.php?eid=899 or email enquiry at info@ifa.org.nz
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