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The Warehouse says E-Loan became redundant

For discount retailer The Warehouse, online mortgage broker E-Loan became a redundant option into financial services after it signed its exclusive agreement in May with WestpacTrust to be its partner, says non-retail general manager Bruce Gordon.

Thursday, November 22nd 2001, 8:32PM

by Jenny Ruth

That was the logic behind this week’s "sale" of the E-Loan business to Liquid, AMP’s online financial services business, Gordon says. E-Loan was previously owned by a joint venture between The Warehouse and eVentures and the latest transaction is the third time it has changed hands in just over a year.

Because of the WestpacTrust agreement, "we couldn’t maintain that investment. We needed to move it to someone who could maintain and grow the business, someone who’s a specialist in the online space," Gordon says.

Back in December last year when The Warehouse bought into E-Loan, Gordon’s view was that a stand-alone e-commerce business trying to build brand profile and hoping the large number of site visitors would turn into profitable customers in the future wasn’t a sustainable business model.

Back then, The Warehouse wasn’t saying what, if anything, its E-Loan stake cost it (a large part of E-Loan’s expected source of cash dried up when the tech sector crashed), so it isn’t surprising Gordon won’t be drawn on that subject now.

The retailer hadn’t been actively hawking the business and the sale to Liquid is "just an opportune transaction," he says.

Nor would he say whether E-Loan is profitable. "We don’t disclose specific information on a subsidiary," Gordon says.

So far, The Warehouse’s deal with WestpacTrust has resulted in two credit card and some insurance offerings to the retailer’s customers.

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Mortgage Rates Table

Full Rates Table | Compare Rates

Lender Flt 1yr 2yr 3yr
AMP Home Loans 7.24 5.99 6.39 6.65
AMP Home Loans $200k+ 7.14 5.89 6.29 6.55
AMP Home Loans LVR <80% - - 5.85 6.29
ANZ 6.74 ▲6.15 6.49 ▼6.49
ANZ LVR > 90 6.74 ▲6.65 6.99 ▼6.99
ANZ Special - 5.75 5.99 -
ASB Bank 6.75 6.09 6.40 6.65
ASB Bank Special - - 5.99 6.19
BankDirect 6.75 6.09 6.99 6.65
BankDirect Special - - 5.99 6.19
BNZ - Classic - - 5.99 ▼6.19
Lender Flt 1yr 2yr 3yr
BNZ - GlobalPlus 6.74 5.99 6.39 6.59
BNZ - Mortgage One 7.15 - - -
BNZ - Rapid Repay 6.74 - - -
BNZ - Std, FlyBuys 6.74 5.99 6.39 6.59
BNZ - TotalMoney 6.74 - - -
Credit Union Auckland 6.70 - - -
Credit Union Baywide 6.45 5.90 6.50 -
Credit Union North 6.45 - - -
Credit Union South 5.75 - - -
eMortgage 6.04 6.15 6.69 7.19
Finance Direct 6.10 6.45 6.69 7.10
Lender Flt 1yr 2yr 3yr
First Credit Union 6.45 - - -
General Finance 5.95 6.25 6.50 7.10
HBS Bank 6.15 5.85 5.99 6.25
HBS Special - - - 5.95
Heartland 6.45 6.75 7.00 7.60
Heretaunga Building Society ▲6.70 ▲6.00 6.50 -
Housing NZ Corp 6.74 5.99 6.19 6.60
HSBC Premier 6.84 5.95 5.95 6.55
HSBC Premier LVR > 80% - - - -
HSBC Special - - - -
ICBC 6.75 5.99 6.39 -
Lender Flt 1yr 2yr 3yr
Kiwibank 6.65 5.99 6.39 6.65
Kiwibank - Capped 5.65 6.50 - -
Kiwibank - Offset 6.55 - - -
Kiwibank LVR > 80% - - 5.89 -
Liberty 5.64 - - -
Napier Building Society 5.80 6.00 6.70 -
Nelson Building Society 6.95 6.15 6.60 -
NZ Home Loans 6.85 6.09 6.40 6.65
Perpetual Trust 7.70 - - -
RESIMAC LVR < 80% 6.59 6.35 6.58 6.77
RESIMAC LVR < 85% - - - -
Lender Flt 1yr 2yr 3yr
RESIMAC LVR < 90% - - - -
RESIMAC LW DOC - - - -
SBS Bank 6.15 5.85 5.99 6.25
SBS Bank Special - - - 5.95
Silver Fern 5.95 6.10 6.55 7.05
Sovereign 6.85 6.09 6.40 6.65
Sovereign Special - - - 6.19
The Co-operative Bank 6.70 6.00 6.00 6.25
TSB Bank 6.74 6.00 6.19 6.60
TSB Special - - ▼5.79 -
Wairarapa Building Society 6.20 5.75 5.95 -
Lender Flt 1yr 2yr 3yr
Westpac 6.59 6.09 6.39 6.65
Westpac - Capped rates - 6.74 6.99 -
Westpac - Offset 6.59 - - -
Westpac Special - - 5.99 6.19
Median 6.70 6.00 6.39 6.59

Last updated: 2 September 2014 5:21pm

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