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Finding new ideas to refresh your marketing

So you want to grow? That will mean new things – unless you have been on a consistent, year-on-year 10%+ growth track for a while and you simply need to keep turning the handle you will need new ideas.

Wednesday, February 3rd, 6:00AM

Your growth will probably come from something that you haven’t done before. The problem with that is all the defences you have created to justify how you do things right now. They had their genesis in the choice that you made all those years ago, and the most troublesome thing about them is this: you were probably right.

So changing or even extending your business into areas which you probably rejected in the past with good reason is tricky...MORE»

Finding new ideas help refresh your marketing

Tuesday, February 2nd, 10:08AM

So you want to grow?


New industry body proposed

Monday, February 1st, 6:00AM

Discussions are under way about a new professional body to represent insurers who distribute via independent financial advisers (IFAs).



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SBW returns to Australia

Friday, January 29th, 1:34PM

Former Sovereign chief executive Symon Bewis-Weston finished up with the company and has returned to Australia. In the meantime an interim CEO has been appointed.


Southern Cross to fund preventative treatment

Tuesday, January 26th, 3:29PM

Southern Cross is adding an allowance for prophylactic treatment and increasing the surgical claim limit on most of its plans.


Life insurance code 'could work'

Tuesday, January 12th, 6:00AM

There is support for the idea of a life insurance industry code of conduct, similar to the general insurance industry’s Fair Insurance Code, which came into force this month.


Insurance site set to launch

Tuesday, January 5th, 6:00AM

A new website designed to educate members of the public about personal insurance products is set to launch in the first quarter of this year.


Jennings: No commission for replacement business

Tuesday, December 15th, 6:00AM

Fidelity Life's departing chief executive says he would like to see the issue of "blatant churn" addressed in the insurance industry.



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