ASB regains market share and sticks with commission model
ASB has picked up its home loan lending volumes to be in line with market growth after losing market share for nine consecutive quarters.
Wednesday, February 10th 2016, 6:50PM
Previous results showed that ASB was lagging behind other banks in home loan market share, however that changed, particularly in the final quarter of 2015.
The bank said yesterday that in the six months to December home loan growth was in line with the market, rising 8% to $45.6 billion.
Chief executive Barbara Chapman says ASB's pick up in market share was "probably not anything we did differently, rather different competitor responses."
ASB's home loan lending strategy is "targeted growth and keeping a steady hand through the mortgage market," she says. "Where we are is a pretty comfortable spot."
Like other banks ASB is seeing a customer preference for fixed rate loans in the current low interest rate environment.
She says there has been a lot of growth in the Auckland market with house price inflation running at more than 20% last year. However, the bank's economists forecast Auckland house price growth will be between 2-4% this year and the regions will be stronger.
"We have seen some reasonably strong slow down in growth in Auckland market," Chapman says. "We are not expecting prices to decrease but they are not going to grow as much as last year."
While ASB is strong in the Auckland market Chapman says it also does well with home loan lending south of the Bombay Hills. She says its home loan market share out of Auckland is higher than its main bank market share, which covers general banking products.
Chapman says ASB will "take a competitive position but be very measured and level as we go through this part of the market."
ASB doesn't provide a break down of loan origination through its three channels (branch, mobile managers and brokers) although ANZ, Westpac and BNZ have done so in previous results. However, Ian Boyce, who is ASB’s general manager business banking and specialist services, says brokers are still an important channel and provide consistent volumes of business.
He says ASB were the first into the third party distribution market and continue to support it.
Ever since Westpac reintroduced trail commissions and BNZ re-entered the broker market with a trail commission model, the question has been will other banks follow?
Boyce says ASB, which pays up front commissions, is "happy with the way things are going."
"We're quite comfortable with where we are at the moment.”
He says ASB isn't planning to introduce trail commission and says that trail is "not right for everyone."
ASB, he says, will keep being consistent and doing what it has done for the past 20 years in the broker channel.
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