Kicking ideas around
Tuesday, July 12th 2005, 9:16PM
The end of last week was busy with lots of foreigners (eg: offshore fund managers) in town, coincidentally when the third Lions test was on.
That and a chance meeting with Asteron boss Sean Carroll in the Vero Buidling got me thinking about rugby.
One interesting observation is the difference in companies which get behind sports teams. In New Zealand our team, the ABs, are sponsored by breweries, but the Lions have their major backing from financial services companies.
Does that say something about us and also the state of the savings industry in New Zealand?
The closest we come to a financial services organisation getting behind an event is AXA's sponsorship of the Wellington Sevens. It would be interesting to know how successful that is and whether it will continue.
From memory the deal came about when someone who was on the Wellington Rugby Football Union board was also marketing manager at AXA. She has now left and AXA has a new ceo.
Maybe AXA will stay involved as the next World Cup is in France.
Back to Sean - as this pic shows he is proud to support his home team. But maybe it is a subtle sign that Asteron may end up involved in some sort of industry rationalisation?
While I was thinking about this I came across another idea on Russell's Moneyblog
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