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OnePath name to go (for some)

ANZ has announced that it is to rebrand its OnePath business under the bank name.

Wednesday, September 11th 2013, 11:27AM 3 Comments

The said ANZ Investments would replace OnePath as the name and brand for its specialist KiwiSaver provider and funds management business.

“Wealth management is a key priority for ANZ and we have a clear strategy to grow our share of the wealth market here in New Zealand," ANZ Wealth managing director John Body said in a statement.

“As we focus more of our marketing and branding investment into activities promoting the ANZ Wealth brand, it makes sense to transition the name and brand of our KiwiSaver provider and funds management business to ANZ.

“ANZ is one of the strongest and most recognised financial institutions in New Zealand and we already look after the retirement savings of more than half a million New Zealanders. This change will make it easier for people to understand who is looking after their money.

“This is a change in name and brand only. The people and processes behind ANZ’s KiwiSaver schemes remain the same and we also remain committed to working with financial advisers to help their clients grow their wealth,” Body said.

The change is effective from 20 September 2013. OnePath will remain as a brand name for life insurance solutions sold through external financial advisers.

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Comments from our readers

On 12 September 2013 at 9:00 am Phil said:
If ANZ managing director John Body's firm is as committed to working with financial advisers to help their clients grow their wealth as he says they are, perhaps he'll issue a directive to frontline staff to stop churning kiwisaver funds not already with ANZ, when signing up mortgages and other transactions ..... and start producing a financial plan when dealing with kiwisaver switches.
On 12 September 2013 at 10:13 am Andy said:
ANZ who? I have never known ANZ to be committed to working with advisers, and I see no reason to do business with them.
On 12 September 2013 at 1:05 pm Vicki said:
What a shame! OnePath has been a strong & reliable brand for many years. As a OnePath (but not ANZ) customer, I think changing to ANZ for the investment products is a mistake - it'll be just another banking product from just another bank.

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