New identity for Iress
Friday, July 12th 2019, 5:02PM
Financial services software provider Iress has decided to change its logo to better reflect what the company does.
Chief executive Andrew Walsh says "logos don’t make a brand, but with the passage of time they can become an inaccurate reflection of a business. "
He says the company's 19 year old logo falls into that category.
Walsh says Iress has "an enormous reach across financial services, and no other business can offer the same breadth, depth and experience. We don’t take this for granted - and know we need to remain focused to meet and exceed your expectations. We are committed to doing this."
"We have now launched a new identity for Iress, created from our ambition to build software that helps people perform better.
"Officially the logo is an arrow however, some people see a rocket, or a pyramid. Whatever you see, it's designed to indicate progress and upwards movement."
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