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Former Newpark CEO joins life company

The former chief executive of Newpark has taken on a new role working with advisers at a life company.

Wednesday, July 29th 2020, 7:52AM

AIA New Zealand gearing up for new financial advice regime with the appointment of Melanie Purdey as its Head of Aligned Advice; a new role at the company.

AIA New Zealand currently operates as a Qualifying Financial Entity for its employees and for nominated advisers who provide financial adviser services on the company’s behalf.

In line with the government’s new financial advice regime, AIA New Zealand is in the process of applying for a transitional licence which will allow nominated representatives to operate under AIA’s licence.  



Purdey, an authorised financial adviser with significant experience in the financial services industry in New Zealand and Canada, will report to AIA Chief Partnership Insurance Officer Sam Tremethick.

Tremethick says: “Melanie is known as being an advocate of financial advice and the importance of advice to financial wellbeing.  I’m delighted to welcome Melanie into the team as we look to respond to the changing regulatory environment and establish our operating frameworks under the new regime.”

Purdey says she’s excited to be joining AIA New Zealand at such an important time for the company and for the industry: “To be joining the largest life insurance company in New Zealand, at a time when financial advice has never been more important to financial resilience and wellbeing, is an exciting prospect.  I’m looking forward to working with a talented and passionate team within AIA and with dedicated advisers who bring the value of trusted financial advice to New Zealanders,” she says.

Tags: AIA Melanie Purdey

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