Nikko brand replaced

Global Fund Manager Nikko AM has rebranded as Amova, with the change across the 13 countries and regions it operates in, including here in New Zealand.

Tuesday, September 2nd 2025, 5:43AM

Amova is one of Asia’s largest asset managers, with more than US$260 billion assets under management. The company has operated in New Zealand since 1994, initially as Norwich Union Fund Management before being integrated into the global Nikko AM group in 2011.

Amova NZ managing director, Stuart Williams, says that although the company remains headquartered in Tokyo under the same shareholder structure, the new brand more clearly conveys its global identity and purpose.

“Our teams from across the world came together to reflect on who we are, what we value, what sets us apart and what we want to be in the future.”

“Amova is a combination of key concepts. The ‘Am’ part stands for asset management, whereas ‘mova’ is a bit more abstract, implying both ‘move’ and ‘innovation’ – words that reflect our agility to meet our clients’ needs in a changing environment and our forward-looking stance.”

“The team here is excited to enter this next chapter with a name that captures the firm’s global ambition and investment strategy.”

While the Nikko AM brand has grown its reputation globally through its delivery of actively-managed fund strategies for institutional clients, here in New Zealand the company has in recent years also made this level of expertise available to intermediary clients, retail investors and KiwiSaver members through its GoalsGetter brand.

The GoalsGetter brand – which incorporates the diversified multi-manager GoalsGetter KiwiSaver Scheme – has been retained and aligned visually to complement the new Amova branding.

Williams says that participation in the global rebrand has encouraged the team here to reflect on how they can best deliver for New Zealand clients, big or small, as Amova and through the GoalsGetter investing platform.

“The ability to complement the active management expertise of our domestic Equities and Fixed Income teams with access to a global network of investment leaders is something we’ve always felt has provided us with a competitive edge for our institutional clients.”

“Having developed the GoalsGetter platform as an intuitive, tailored resource – both for financial advisers and direct users – this advantage is now readily available to all New Zealanders looking for expert guidance on their personal investment and KiwiSaver journeys.”

Tags: Amova Nikko AM