Craigs picks up Hawkes Bay-based advisory firm

Craigs Investment Partners acquires Somerset Smith Partners’ investment advisory business.

Wednesday, September 17th 2025, 11:43PM

Craigs Investment Partners has bought Hawke’s Bay wealth management firm Somerset Smith Partners and have entered into an unconditional agreement for Craigs to acquire the longstanding Hawke’s Bay investment advisory firm.

The agreement brings together close to a century of trusted financial stewardship from Somerset Smith, with the depth and scale of Craigs’ expertise, to create a leading wealth management proposition in Hawke’s Bay.

Craigs chief executive Simon Tong says the acquisition is an important step towards realising Craigs’ growth ambitions and makes sense for the firm both nationally and regionally.

“The acquisition aligns with Craigs’ growth strategy and strengthens our position as an independent and nationwide leader in personalised wealth management services.

Somerset Smith, he says, is a reputable, regional firm that has built enduring client relationships over time.

"Across the country, we see an opportunity to enhance these local connections through Craigs’ holistic wealth management and planning service, backed by our extensive global insights and partnerships, to create a uniquely compelling offering for clients,” Tong says.

Craigs head of private wealth and markets, Jeremy Williamson, says the Craigs Hawke’s Bay team will grow to a combined team of 10 investment advisers across two offices in Havelock North and Napier, offering local clients an extensive advice network at their doorstep and growing our existing presence in the Hawke’s Bay community.”

Somerset Smith managing partner Anthony Sabiston, says the strong alignment of client-led values and ability to support the continued success of investment advisers and clients were central to the decision to sell the business to Craigs.

“Craigs and Somerset Smith share a strong commitment to client experience and outcomes, reflected in the continuity of the adviser-client relationship that sits at the heart of the agreement,” Somerset Smith partner Andrew Pearson says.

Somerset Smith’s investment advisers will join Craigs, where they will continue to offer private wealth services to their clients, supported by Craigs’ global resources and insights.

The acquisition grows Craigs’ advisory network to over 200 investment advisers across 21 full-service locations with over $35 billion in funds under management.

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